The term “startup” has always brought to my mind images of two or three people in a garage, creating a new small business. But multinational corporations, governments, and other large organizations, now apply startup principles to foster innovation. In his book The Startup Way, Eric Ries explains that established enterprises must make room for innovative teams, risk-taking leaders, and the inevitable failed ideas. He notes that in a world of continuous innovation, “we’ve always done it this way” no longer works.
In The Startup Way, Ries applies principles from his previous bestseller, The Lean Startup, to large companies such as GE, Amazon, and Airbnb. For example, he outlines how “corporate entrepreneurs” can follow the same lean process by brainstorming “leap of faith assumptions” and creating “minimum viable products” to test in potential markets. He notes that businesses must periodically conduct “pivot or persevere” meetings to decide whether to change course. Throughout the book, he provides practical examples that make his startup principles readily accessible.
I am not usually drawn to books about business, but I enjoyed reading The Startup Way. I I appreciate the insight into corporate entrepreneurship, and look forward to reading The Lean Startup as well. I highly recommend The Startup Way by Eric Ries to readers — entrepreneurs and non-entrepreneurs alike.
For more information about The Startup Way by Eric Ries, click here. To read about the author, click here.
FTC disclaimer: I received this book from Blogging for Books for this review.